Privacy Policy

Last updated: January 30, 2026

This Privacy Policy explains how Apex Performance (“we”, “us”) collects and uses information when you visit our website or contact us.

Information we collect

• Contact details you submit (such as name, email, phone) and your message.
• Scheduling details if you book a call using Calendly.
• Basic usage data (pages visited, device/browser, approximate location) through analytics.

How we use your information

• To respond to your inquiries and provide coaching information.
• To schedule and manage calls or sessions.
• To improve the website and understand performance (analytics).

Third-party services

We may use third-party tools to operate the website:

• Calendly for scheduling calls.
• Formspree (or similar) to process contact form submissions.
• Google Analytics to understand website usage.

These services may process data according to their own policies.

Cookies

Analytics tools may use cookies or similar technologies to measure traffic and usage. You can control cookies through your browser settings.

Data retention

We keep submitted information only as long as needed to respond and provide services, unless a longer retention is required by law.

Your rights

You can request access, correction, or deletion of your personal information by contacting us.

Contact

For privacy questions, contact us at: coach@apexperformance.com